Communicate, Communicate, and Communicate!
Communicating organizational goals is the first
step in creating a goal-oriented organization. Organizational goals should be
communicated to employees using multiple methods, including:
Communicate S.M.A.R.T Goals
One-on-one meetings held by supervisors with
Small group meetings of work teams or
departments led by middle managers;
All-employee meetings led by the President or
Written communications such as all-employee
memos and articles in the company newsletter.
Vague organizational goals such as "exceed the
expectations of our customers," "become the provider of choice in our markets,"
or "become profitable" are pseudo-goals that are usually ineffective
motivators. Organizational goals must be Specific, Measurable, Achievable,
Reviewable, and Time bound. (Department and individual goals should be SMART as
Link Individual Goals to Organizational Goals
SMART goals will be ineffective unless the goals
of each employee are linked to them. Mired in their day-to-day work, many
employees actually lose track of how they add value to their organization. The
following "internal resume writing exercise" will help focus employees on how
their work can and should be contributing to the organization's goals.
Ask each employee to create a bulleted list of what he or she
actually accomplished during the past year. Accomplishments are acts that
create value for the organization, not job duties. Each accomplishment should
begin with an action-oriented verb such as "created," "implemented,"
"improved," "decreased," "initiated," "sold," or "saved."
Also instruct them to use numbers, percentages, and dollar
amounts as much as possible. For example, their accomplishments should include
phrases such as:
Increased sales by 15 percent, resulting in
increased revenue of $75,000;
Reduced inventory 25 percent, resulting in a
savings of $130,000; or
Created a new computerized order management
system which saved the company $100,000 in potential outsourcing costs and is
projected to save the company approximately $350 per month in sales lost to
Once the list is developed, discuss with
employees how they can improve the linkage between their individual goals and
the goals of the organization.